Social Media Audit Checklist

Print this out or save it. Check each item to find out what's killing your growth.

Profile Optimization

Bio, profile pic, highlights all optimized for your target audience?

Content Strategy

Do you have a content calendar? Are you posting consistently?

Engagement Rate

Is your engagement rate above 2%? (Calculate: likes+comments / followers × 100)

Call-to-Actions

Every post has a clear CTA? (Save, share, comment, or click link)

Story Strategy

Using Stories daily? Mix of educational, promotional, and fun?

Reels/Video Content

Posting short-form video at least 3x per week?

Hashtag Strategy

Using a mix of high, medium, and low competition hashtags?

Highlights

Highlights organized with clear covers? Services, Reviews, FAQ, Contact?

Link in Bio

Link leads to a landing page, not just homepage?

Analytics Review

Checking insights weekly? Tracking what works and doubling down?

Your Social Media Audit Checklist