Social media strategy · UAE and KSA

A stronger point of view for your social media.

I help marketing leaders and established teams decide what each platform should do, shape the creative work and build a practical operating rhythm.

Book a 30-minute fit call

A 30-minute call with me to understand the current setup and the change you need. Not ready to book? Start with a diagnostic.

See selected results

El Hussein Saadallah, social media strategist in Dubai — El Hussein SaadallahDubai, UAE

Selected agency-side experience15+ brands across nine sectors.

Selected results

Selected work and results.

These examples cover organic growth, market localisation and community operations. Each started with a different business need and a scope built around it.

Jotun · LinkedIn · MENA

Making a global B2B brand more relevant to the region.

The account needed a stronger regional point of view. I developed and led the LinkedIn strategy, reshaped the messaging and guided the creative direction around innovation, trust and regional success stories.

My role: Strategy lead, messaging and creative direction.

Evidence 01

504followers per post

Why it matters: 1.9× the next-highest account in the five-account coatings comparison.

See what changed

The problemGlobal content did not consistently reflect the priorities or stories of professional audiences across MENA.

The workContent gaps, regional messaging, creative direction and LinkedIn analytics were used to refine topics, timing and presentation.

Benchmark methodFollower growth divided by published posts over the same 365-day comparison window. Accounts compared: Jotun MEIA, Hempel, Caparol MEA, National Paints and Jazeera Paints.

Regional sportswear brand · Saudi Arabia

Replacing imported campaigns with a Saudi-first content plan.

The content mirrored international campaigns and lacked local relevance. I led the localisation strategy, redefined the tone and aligned the plan with Saudi culture, language, creators and key moments.

My role: Localisation strategy, tone and content direction.

Saudi-first · Evidence 02+1.15%website visits

Why it matters: an increase against the pre-localisation baseline after moving to a Saudi-first content plan.

See what changed

The problemA regional calendar was being reused without enough local context for Saudi audiences.

The workThe plan was rebuilt around local interests and cultural moments, supported by Saudi creators and language choices.

Major real estate company · Dubai

Giving the community team a faster, more consistent response system.

Slow and inconsistent community management was creating missed opportunities. I developed the operating framework: FAQs, response templates, writing standards, workflows and tagging.

My role: Community framework, workflow and writing standards.

Response system · Evidence 0383%faster response time

Why it matters: measured against the previous community-management workflow.

See what changed

The problemThe team lacked a consistent way to answer recurring questions and escalate sensitive cases.

The workA shared response library and clearer tagging and escalation workflow made everyday decisions faster.

Working through a similar problem?

Bring the account and the business context. I will tell you whether the gap looks strategic, creative or operational.

Book a 30-minute fit call Download the portfolio

What I do

Strategy, creative oversight and operating systems.

I work with founders, marketing leaders and in-house teams to define priorities, establish a working rhythm and resolve decisions that keep slowing the work down.

Book a 30-minute fit call

Strategy and positioning

Audience, competitors, platform roles, editorial direction and the choices your team should stop debating every week.

Creative direction and oversight

Clear briefs, useful feedback and quality control across reels, carousels, campaigns and always-on content.

Community and reporting systems

Response standards, escalation logic, reporting and recommendations tied to what the business needs next.

About

You work with me.

I shape the strategy and stay involved as it develops. Depending on the scope, I work with your in-house team, existing agency or specialist production partners.

I have worked across real estate, coatings, entertainment, consumer goods, cyber security, sport and hospitality in the Gulf. That range taught me something simple: good social media rarely starts with more content. It starts with better decisions.

Dubai basedUAE and KSA experienceWorks with in-house and agency teamsStrategy through implementation

How it starts

What happens on the first call.

We diagnose the gap

You tell me what the business needs, what the team is doing now and where it keeps breaking down.

I tell you what I see

I will be direct about whether the problem is strategy, execution, measurement, resourcing or something else.

We choose the right scope

If there is a fit, I send a focused recommendation. If there is not, you still leave knowing what to address next.

Start here

Tell me what your team is trying to improve.

Book a 30-minute fit call to discuss the current setup, what you have already tried and where the team is stuck.

Book a 30-minute fit call

You will speak with me directly. After the call, I will tell you whether I see a useful fit.

hello@elhussein.social

A stronger point of view for your social media.

Selected work and results.

Making a global B2B brand more relevant to the region.

Replacing imported campaigns with a Saudi-first content plan.

Giving the community team a faster, more consistent response system.

Working through a similar problem?

Strategy, creative oversight and operating systems.

You work with me.

What happens on the first call.

We diagnose the gap

I tell you what I see

We choose the right scope

Tell me what your team is trying to improve.

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